Developing a Power BI dashboard for analyzing sales data of Steam games

Project description: The aim of this project is to develop a Power BI Dashboard that effectively visualizes significant trends and enables actionable insights, with the ultimate goal of ensuring the success and growth of the company Steam within the video games industry.

Key takeaways and Conclusion

• Dota 2 is clearly the most sold game of Steam, followed by Team Fortress 2 and Unturned.

• When combining Dota 2, Counter-Strike Global Offensive and Team Fortress 2 we have about 41% of the total games played by hour in the dataset. Making these the top 3 games played the longest.

• On average, each gamer will buy about 10 games.

• Even though Dota 2 is the best selling game and most played game overall, Sid Meier’s Civilization V was the game played the longest by a single gamer.

In summary, Steam possesses several standout best-selling games. Focusing on sales and marketing efforts for these flagship titles has the potential to boost revenue and attract a larger player base. Other gaming companies can learn from the success of these games and aim to replicate some of their strategies, thereby enhancing competitiveness in the gaming industry. For example, the top three games have organized competitions with significant prizes for champions, compelling players to play more. Furthermore, these games maintain a continuous updates and introduce new features on a regular basis, always bringing something new to the table.

For more details see Project Files